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Content Clarity

The State of Content Marketing and Distribution

Content marketing has fundamentally changed digital marketing strategy as we know it. As content marketing continues to evolve and mature, there are still many things marketers are trying to tackle including cracking the code to successfully distributing and driving business outcomes with content. 

Content marketing is a rapidly evolving discipline. It can be difficult for today's busy marketer to keep up with all the learnings and trends across the industry. That's why we put together our content marketing fact pack, covering three areas content marketers care about the most: adoption, performance and spending. It's full of up-to-date figures and facts on the industry so you understand how you stack up and relate to your peers.

    The detailed data in this 27-page report cover everything digital marketers need to know to benchmark their content marketing experiences against peers and get an up-close look at these important takeaway areas:

    • Marketers are far from satisfied with their content marketing efforts
    • Content distribution is high priority but early in its evolution
    • We’re still in the early days of paid content distribution, but spending is set to increase


  • 45% of B2C marketers have a dedicated content marketing group
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
  • 70% of marketers plan to increase their use of original visual assets in 2015
  • Video content viewers are 1.6X more likely to buy than shoppers who did not watch

Download the Report