Content marketing has fundamentally changed digital marketing strategy as we know it. As content marketing continues to evolve and mature, there are still many things marketers are trying to tackle including cracking the code to successfully distributing and driving business outcomes with content.
The detailed data in this 27-page report cover everything digital marketers need to know to benchmark their content marketing experiences against peers and get an up-close look at these important takeaway areas:
- Marketers are far from satisfied with their content marketing efforts
- Content distribution is high priority but early in its evolution
- We’re still in the early days of paid content distribution, but spending is set to increase