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2016 Content Idea Book

Fresh Thinking From Top Brands to Inspire Your Content Marketing for the Year

Get inspired for the year with a look at 12 uniquely successful content programs from leading brands including:

  • Coca-Cola's online destination, Journey, created to engage younger audiences 
  • A Spanish-language campaign to reach Kraft's Hispanic audience during the World Cup
  • Open Forum by American Express, a community for small business owners
  • A digital storytelling platform created for next generation fans by Pepsi
  • P&G and CVS team up to engage fans during the MTV Video Music Awards through social media
  • In order to position themselves as a leader in the European payments business, Visa curates licensed content

Download the Idea Book