Report: The Return on Email Personalization

OneSpot and The Relevancy Group surveyed 350 U.S. marketing executives to better understand the impact of personalization in email marketing.

Read the report today for data-driven insights on how marketers are capitalizing on email as a meaningful component of their overall business, including the effectiveness of email personalization. Key takeaways:

  • Revenue contribution from email marketing is up 18 percent year-over-year.
  • Email personalization is deemed highly effective by a wide majority of marketers.
  • Brands that leverage personalization in their email programs enjoy higher order values, conversion rates, and open and click-through rates.
  • Many marketers struggle to bridge organizational silos and are challenged with getting C-level buy-in, which is necessary to implement personalization efforts.

Download the Report

Get Personal With Your Content Marketing

OneSpot is a technology platform for personalizing content marketing across digital channels. The company’s machine learning based Content Sequencing® engine helps the world’s best brands use their content marketing to create one-to-one, personally relevant digital experiences across website, email and paid media.

What do our customers have to say?

"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”

Gary Osifchin
Vice President, Global Brands & Communication, Biscuits Global Category Team
Mondelēz International