Client Case Study:
Ally Bank

Innovative Financial Brand Fosters Engagement and Inspires Action From its Audience Through Content Individualization

Ally is a disruptive force in a market of century-old banking institutions, but how does a brand like this build a relationship with its audience and become consumers’ preferred choice for digital banking?

The Ally team used OneSpot’s content individualization platform to educate its audience with relevant financial advice articles on Ally.com and in paid digital media. Delivering a superior content experience across channels to consumers reinforces its position as the go-to resource for financial services in today’s digital-first world.

Key Results:

  • 3X more clicks from site visitors who read at least 3 pieces of content
  • Greater than one minute of average time spent reading articles that were recommended by OneSpot
  • Visitors scrolled down the content page an average 74%, indicating deep engagement

Download the Case Study

Get Personal With Your Content

OneSpot is a technology platform for personalizing content marketing across digital channels. The company’s machine learning based Content Sequencing® engine helps the world’s best brands use their content marketing to create one-to-one, personally relevant digital experiences across website, email and paid media.

What do our customers have to say?

"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”

Gary Osifchin
Vice President, Global Brands & Communication, Biscuits Global Category Team
Mondelēz International