Ally is a disruptive force in a market of century-old banking institutions, but how does a brand like this build a relationship with its audience and become consumers’ preferred choice for digital banking?
The Ally team used OneSpot’s content individualization platform to educate its audience with relevant financial advice articles on Ally.com and in paid digital media. Delivering a superior content experience across channels to consumers reinforces its position as the go-to resource for financial services in today’s digital-first world.
"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”
Vice President, Global Brands & Communication, Biscuits Global Category Team