Avocados From Mexico makes waves every year with its world-class digital activations for the big game, but how does a brand continue and deepen engagement throughout the year after a major campaign?
The Avocados From Mexico team partnered with OneSpot to engage its audience with personalized avocado recipes on the website, reinforcing its position as the authority on avocado cooking and information.
"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”
Vice President, Global Brands & Communication, Biscuits Global Category Team