Brands face a very different marketplace than they did decades ago. The entire customer experience has shifted online and today’s buyers and consumers are in full control of their online journey, with a rising expectation for personalized content experiences every step of the way.
Consumer brands must take action and digitally reinvent themselves in order to remain relevant for the continuously evolving preferences of their audience. But how?
In this lookbook we explore how beauty brands in particular are addressing content marketing challenges and provide examples and solutions that can be put into action to:
Download the Content Marketing Beauty Lookbook today!
"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”
Vice President, Global Brands & Communication, Biscuits Global Category Team