EXECUTIVE MARKETING BRIEF
Truth, Lies, and Personalization: What Keeps CMOs Up at Night

There has been a significant uptick in marketers’ efforts to prepare and deliver more personalized messages and experiences across all channels. In interviews with 10 leading CMOs, OneSpot was able to better understand:

  • The reasons why CMOs are pursuing personalization and the desire to build deeper relationships
  • What CMOs need to succeed with personalization and the hunger for first-party data
  • The challenges CMOs face across infrastructure, resources, technology, regulatory, content, processes, and the ability to measure ROI

Download the Brief

Individualize Your Customer Experience

OneSpot is a marketing technology company that individualizes the customer experience across digital channels, driving meaningful engagement with your content, products and offers. OneSpot automates the individualization process by leveraging machine learning and saves you time by delivering our platform as a managed service.

What do our customers have to say?

"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”

Gary Osifchin
Vice President, Global Brands & Communication, Biscuits Global Category Team
Mondelēz International