Client Case Study:
Delta Faucet

Leading Faucet Brand Drives Consumer Engagement and Action through Personalization

Delta Faucet is a 60-year-old plumbing industry innovator that faced a challenge familiar to many brands today: How does a brand become the go-to resource for information and advice in their category in a digital world where consumers increasingly expect relevant touch points from brands?

The Delta Faucet team partnered with OneSpot to deliver an individually relevant content marketing experience to its audience across digital channels.

Key Results:

  • 4X more content consumed through personalization
  • 4X more clicks on CTAs like “Where to Buy”
  • 49% increase in article pageviews per visitor
  • 45% of paid media visitors read at least 40 seconds of the content delivered
  • 37% of visitors viewed multiple pageviews in their session

Download the Case Study

Get Personal With Your Content Marketing

OneSpot is a technology platform for personalizing content marketing across digital channels. The company’s machine learning based Content Sequencing® engine helps the world’s best brands use their content marketing to create one-to-one, personally relevant digital experiences across website, email and paid media.

What do our customers have to say?

"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”

Gary Osifchin
Vice President, Global Brands & Communication, Biscuits Global Category Team
Mondelēz International