Delta Faucet is a 60-year-old plumbing industry innovator that faced a challenge familiar to many brands today: How does a brand become the go-to resource for information and advice in their category in a digital world where consumers increasingly expect relevant touch points from brands?
The Delta Faucet team partnered with OneSpot to deliver an individually relevant content marketing experience to its audience across digital channels.
"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”
Vice President, Global Brands & Communication, Biscuits Global Category Team