The Game Changers Guide to
Individualizing Content Experiences

These days consumers are hungrier than ever for brands and publishers to cut through the irrelevant clutter, demanding a content experience that earns their attention and is personally relevant to them as individuals. How will you deliver on their expectation?

We've created this guide for marketing game changers who are obsessed with superior customer experience and believe a deeper level of personalization, known as individualization, is integral to delivering the customer experience your consumers expect. Read the guide today for key steps, considerations and best practices for mastering content individualization.

Download the guide to explore:

  • The difference between personalization, segmentation and individualization
  • Where your organization sits on the Content Maturity Index 
  • Actionable steps for establishing a strong foundation for individualization
  • The benefits of individualization

Download the Guide

Get Personal With Your Content Marketing

OneSpot is a technology platform for personalizing content marketing across digital channels. The company’s machine learning based Content Sequencing® engine helps the world’s best brands use their content marketing to create one-to-one, personally relevant digital experiences across website, email and paid digital media.

What do our customers have to say?

"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”

Gary Osifchin
Vice President, Global Brands & Communication, Biscuits Global Category Team
Mondelēz International