Client Case Study:
IBM Security

Security Brand Serves High-Speed Professionals with a Personalized Content Experience

IBM Security is a powerhouse in the realm of digital security, but how does an enterprise technology brand build a deeper relationship with its audience that will result in more business opportunities in the long term?

The IBM Security team partnered with OneSpot to engage its audience with personalized news and thought leadership articles on SecurityIntelligence.com, reinforcing its position as the go-to resource for digital security information.

Key Results:

  • Greater than 13% lift in highly engaged users
  • Over 15% lift in engaged pageviews
  • More than 16% lift in engaged time with content

Download the Case Study

Get Personal With Your Content Marketing

OneSpot is a technology platform for personalizing content marketing across digital channels. The company’s machine learning based Content Sequencing® engine helps the world’s best brands use their content marketing to create one-to-one, personally relevant digital experiences across website, email and paid media.

What do our customers have to say?

"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”

Gary Osifchin
Vice President, Global Brands & Communication, Biscuits Global Category Team
Mondelēz International