IBM Security is a powerhouse in the realm of digital security, but how does an enterprise technology brand build a deeper relationship with its audience that will result in more business opportunities in the long term?
The IBM Security team partnered with OneSpot to engage its audience with personalized news and thought leadership articles on SecurityIntelligence.com, reinforcing its position as the go-to resource for digital security information.
"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”
Vice President, Global Brands & Communication, Biscuits Global Category Team