The Personalization Imperative for
Content Marketing

OneSpot and Marketing Insider Group surveyed over 1,500 U.S. consumers to better understand the impact of personalization on their attitudes, preferences and expectations when it comes to content marketing.

Read the report today for data-driven insights on why marketers can no longer afford to defer personalization. Key takeaways:

  • Nearly half of consumers won’t spend time with branded content if it’s not relevant to their interests.
  • 88% of consumers say that personally relevant content improves how they feel about a brand.
  • 50% of consumers surveyed cited Facebook as a primary discovery channel for branded content.
  • 55% of consumers indicated that Amazon sets the standard for delivering personalized digital experiences.
  • Consumers find content that “informs” (40%) and “educates” (28%) to be the most valuable.

Download the Report

Get Personal With Your Content Marketing

OneSpot is a technology platform for personalizing content marketing across digital channels. The company’s machine learning based Content Sequencing® engine helps the world’s best brands use their content marketing to create one-to-one, personally relevant digital experiences across website, email and paid media.

What do our customers have to say?

"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”

Gary Osifchin
Vice President, Global Brands & Communication, Biscuits Global Category Team
Mondelēz International