Report: The Email Individualization Imperative

OneSpot and The Relevancy Group surveyed over 400 U.S. marketing executives to examine their understanding and usage of machine learning for email personalization.

Read the report today for data-driven insights on how email marketers can use machine learning to advance email personalization beyond traditional segmentation. Key takeaways:

  • Email response rates are on a three-year upward trend due to senders implementing more personalized and relevant email campaigns
  • 97% of marketers are confident machine learning — a powerful subset of artificial intelligence — can personalize content to individual interests and improve the customer experience
  • 70% of marketers would reallocate over 36 hours a week to strategic initiatives if they eliminated manual processes by using machine learning 
  • Top concerns about implementing machine learning to drive individualized content in emails include implementation/training and switching/adding a new platform

Download the Report

Individualize Your Content Experience

OneSpot is the leading Individualization platform for content marketing across digital channels, empowering marketers to increase brand participation with every individual through always on, personally relevant experiences. OneSpot uses machine learning and natural language processing to instantly analyze all available content along with users’ historical behavioral and real-time contextual signals to deliver the optimal brand experience on an individual basis across website, email and paid digital media.

What do our customers have to say?

"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”

Gary Osifchin
Vice President, Global Brands & Communication, Biscuits Global Category Team
Mondelēz International