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The Content Marketing Fact Pack

Facts and Figures for the Modern Marketer

2016 is the year content marketing is growing up, and interest in this rapidly evolving discipline is surging. In fact, over 75% of marketers say their companies now embrace content marketing and they're producing more of it in 2016.

Keep up with trends and understand how you stack up and relate to your peers with our all-new Fact Pack, covering three areas content marketers care about the most: adoption, performance and measurement.

Content marketing is a rapidly evolving discipline. It can be difficult for today's busy marketer to keep up with all the learnings and trends across the industry. That's why we put together our content marketing fact pack, covering three areas content marketers care about the most: adoption, performance and spending. It's full of up-to-date figures and facts on the industry so you understand how you stack up and relate to your peers.

Some of the figures covered in the fact pack include:

  • 60% of companies will have a Chief Content Officer or similar role in 2016
  • Almost half of marketers want to find a better way to repurpose content
  • Infographics are liked and shared 3X more than any other content on social media


  • 45% of B2C marketers have a dedicated content marketing group
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
  • 70% of marketers plan to increase their use of original visual assets in 2015
  • Video content viewers are 1.6X more likely to buy than shoppers who did not watch

Download the Fact Pack