Webinar On-Demand:
How to Increase Engagement with Personalization

Content is great for turning awareness into action, but getting consumers to engage and convert is never easy.

That’s why it’s important to develop a strategic content plan that outlines how you can deliver quality content to the right person in the right place at the right time. Watch the webinar on-demand as OneSpot and Contently explore how Avocados From Mexico used personas and personalization to increase site traffic and user engagement.

In this webinar, you’ll learn:

  • The difference between content segmentation and content personalization (and how they work together)
  • How to organize prospective buyers and serve them the right content based on need, preference, and behavior
  • Ways to connect buyers with content on a one-to-one level to maximize engagement

Download the Webinar

Get Personal With Your Content Marketing

OneSpot is a technology platform for personalizing content marketing across digital channels. The company’s machine learning based Content Sequencing® engine helps the world’s best brands use their content marketing to create one-to-one, personally relevant digital experiences across website, email and paid media.

What do our customers have to say?

"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”

Gary Osifchin
Vice President, Global Brands & Communication, Biscuits Global Category Team
Mondelēz International