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State of Food Content Marketing Report 2016

From recipes to seasonal entertaining guides, food related content is being consumed like never before.

What is your brand doing to deliver the recipes, inspiration and cooking information your consumers are craving?

In our first Food Content Marketing Report, we analyzed the behavior of over two million recipe site visitors and more than 426,000 hours of content interaction.

Get the report today to inspire your food content marketing strategies with:

  • A rundown of recipe categories with the highest and lowest engagement
  • A look at some top branded food destinations—and their content mix
  • Best practices for cooking up food content success
  • A Q+A with the Head of Programming of Tastemade, the wildly popular video recipe site


  • 45% of B2C marketers have a dedicated content marketing group
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
  • 70% of marketers plan to increase their use of original visual assets in 2015
  • Video content viewers are 1.6X more likely to buy than shoppers who did not watch

Download The Report Now