Today, largely due to advances in the application of AI and machine learning technology, marketers can now effectively and efficiently drive email marketing messages to segments of one, at scale.
Based on recent research by The Relevancy Group and OneSpot, this webinar discussion examines:
"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”
Vice President, Global Brands & Communication, Biscuits Global Category Team