Today's consumers demand individualized experiences across every touchpoint, and content is playing an increasingly crucial role in how brands and publishers deliver on that experience.
But the strategy becomes challenging and problematic when marketers mistake true 1:1 individualization with traditional, segmentation-based approaches that fail to deliver the relevant experiences their audiences expect.
It's time for marketers to treat their customers as individuals by leveraging machine learning and big data to deliver real-time experiences that truly engage. Is your team prepared to face this challenge? We're here to help.
In the first webinar in our individualization series we:
"While ‘story’ is crucial to our brand storytelling efforts, technology and data are also critical for helping Honey Maid build relationships with real target consumers and, ultimately, drive business results. OneSpot’s data-driven targeting and sequencing approach, as well as its specialization in driving repeat engagement, are unique in the marketplace and highly attractive for the Honey Maid business.”
Vice President, Global Brands & Communication, Biscuits Global Category Team